Photos for Start-Ups
Georg Molterer, Vienna
Start Up and Early Stage
Early-Stage Companies need compelling images before starting mass-production and entering the market. In the beginning, Investors should be drawn in with appealing presentations. Later on, after securing funding, it is important to support the newly developed marketing strategy and accompany market entry with suitable imagery.
On Kickstarter or Indiegogo, images take up a lot of onscreen real estate for each project and leave an equally strong impression. This can be good or bad, depending on what imagery is used.
The leading Crowdfunding Platform of German speaking countries, Startnext, writes: „The chances of someone sharing your crowdfunding campaign on social media channels or their blog increases with the quality of your photos. Also the press will only share your messages, if you offer good Images.“
(https://www.startnext.com/blog/Blog-Detailseite/warum-gute-fotos-fuer-den-erfolg-eurer-crowdfunding-kampagne-so-wichtig-sind~ba1166.html)
Investors usually have many things demanding their attention, therefore every available instrument must be utilised to convey the start-up’s message concisely and in a visually appealing manner.
Less is More
As with all other aspects during the start-up phase, it is wise to concentrate on a small selection of visually striking images. Resources of a start-up are limited and what is not invested unnecessarily can be used elsewhere. Usually 2 or 3 key visuals and a few product shots are all that are required in the early stages. More images can always be added at a later date when all other elements of the company are on track.
After the start up phase
After market entry has gone according to plan and internal structures are stabilized, the requirements for the photographer are much the same as in established companies.
Further information (in German) about my work as a corporate photographer: www.unternehmens-fotograf.at.
Get in touch!
You can contact me here.
Or bookmark this page and come back later when you need a photographer!
In case your German is not so good, call me up anytime, and I will give you all the details you need.
Photos for Start-Ups
Georg Molterer, Vienna
Start Up and Early Stage
Early-Stage Companies need compelling images before starting mass-production and entering the market. In the beginning, Investors should be drawn in with appealing presentations. Later on, after securing funding, it is important to support the newly developed marketing strategy and accompany market entry with suitable imagery.
On Kickstarter or Indiegogo, images take up a lot of onscreen real estate for each project and leave an equally strong impression. This can be good or bad, depending on what imagery is used.
The leading Crowdfunding Platform of German speaking countries, Startnext, writes: „The chances of someone sharing your crowdfunding campaign on social media channels or their blog increases with the quality of your photos. Also the press will only share your messages, if you offer good Images.“
(https://www.startnext.com/blog/Blog-Detailseite/warum-gute-fotos-fuer-den-erfolg-eurer-crowdfunding-kampagne-so-wichtig-sind~ba1166.html)
Investors usually have many things demanding their attention, therefore every available instrument must be utilised to convey the start-up’s message concisely and in a visually appealing manner.
Less is More
As with all other aspects during the start-up phase, it is wise to concentrate on a small selection of visually striking images. Resources of a start-up are limited and what is not invested unnecessarily can be used elsewhere. Usually 2 or 3 key visuals and a few product shots are all that are required in the early stages. More images can always be added at a later date when all other elements of the company are on track.
After the start up phase
After market entry has gone according to plan and internal structures are stabilized, the requirements for the photographer are much the same as in established companies.
Further information (in German) about my work as a corporate photographer: www.unternehmens-fotograf.at.
Get in touch!
You can contact me here.
Or bookmark this page and come back later when you need a photographer!
In case your German is not so good, call me up anytime, and I will give you all the details you need.